By now, almost everyone with a website has heard about SEO (Search Engine Optimization) and hopefully understands what an important role it plays in attracting customers and new visitors to your site. Check out the article "Shifts by Google Mean Content Will Once Again Be King in Publishing" by Yaron Galai, CEO and co-founder of Outbrain, a leading content discovery platform on the web, about how content will be king again due to changes with the way Google ranks sites. It's an easy read about something so simple - content - that you can update on your site easily in a few hours.
Here's an exceprt from the article: "With New SEO, the pendulum is finally swinging back to favoring humans over crawlers. The New SEO rules point directly back to what was valued in the traditional print-dominated days -- content will not be a mechanism to convert clicks but a tool to boost awareness, increase overall engagement and offer opportunities to connect with a quality audience. And the "customer" that content is tailored for will no longer be SEO bots (the software apps that work the web automatically), as the New SEO favors the true end-user: the reader"
If a checklist is more your style check out the list below. Taken from the Google Webmaster Blog itself it gives you some insight and guidance on how to achieve better rankings through content.
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have spelling, stylistic, or factual errors?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- Would you trust the information presented in this article?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Would users complain when they see pages from this site?