If you regularly communicate with groups of people, whether they be customers, vendors, or organization members using email or a print newsletter, you may be able to do so more effectively, saving yourself valuable time along the way. To determine if utilizing an email marketing service makes sense for you, ask yourself the following questions:
- Do I ever send email or snail mail to large groups of people?
- Do I want to improve my communications with my current customers?
- Am I tired of getting bounce-backs for email addresses that no longer exist?
- Do I ever wonder if everyone received my email or if it was flagged as SPAM?
- Do I ever wonder if anyone opens and reads my email/mail?
- Do I wish my communications better reflected my company's brand or were more consistent with the look of my website?
- Do I worry about complying with the CAN-SPAM legislation regarding email communications? (If you don't, you should.)
- Do I want to increase my contact list by allowing people to sign up for my newsletter directly from my website?
- Am I avoiding e-newsletters because I don't want the additional monthly expense?
If you answered "yes" to any of these questions, it may be time to consider subscribing to an email marketing service like iContact or MailChimp.
MailChimp is a great option for those with lower volumes of email communication since it lets you have up to 500 subscribers and send up to 3,000 communications per month for free.
If your list is larger than 500, iContact is an excellent and more economical option.
Both services offer:
- Templates or custom designs
- Import contacts
- Email scheduling
- SPAM testing
- Click-through tracking
- Bounced email handling
- Sign-up forms to add to your website
- Much more
So, depending on the size of your contact list, one of these services might just make your job a whole lot easier.
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