Several years ago (more than I'd like to admit) I had my first real job out of college. In the beginning I absolutely loved it. I got to be creative, worked in a hip, trendy environment, finally got to see my designs being published, got promoted and rewarded for exceptional work, etc. I'm not sure ... [More]

With only 16 progeny on Hired Hand websites but receiving an amazing 1,290 hits, RHF Sharp Shooter may be the most well known son of Top Caliber. Bred by Jim & Barbara Atwell of Royal Heritage Farms he is also out of a tremendous TTT LWC Horn Champion, Burnin' Daylight (purchased by Richard Car... [More]

onghorn breeders have taken Facebook by storm and for good reason - it's an easy and effective way to market our Longhorns! Many of you may not know that you can have a unique Facebook URL that can easily be listed on any marketing materials and also help people find you on the web more easily. For example, in addition to placing the Facebook icon on your website, business cards, ads, e-blasts, etc. you can also include your "personal" link such as www.facebook.com/HiredHandSoftware [More]

Once the sale is over, you should still be working to keep gears turning about your consignment and breeding program. If you are able to invest some of your profit into advertising after the sale, you should find that you continue to see a greater ROI on future quality consignments over time and that your breeding program will continue to reap the benefits. Here are some creative ways to approach post-sale advertising: [More]

(Courtesy of the Feb. 2011 Edition of the Texas Longhorn Journal)The industry lost a great female on Christmas day 2010 when the renowned female, Doherty 6, died at the ranch of John and Ursula Allen in Harper, Texas.  A 1991 model, the Frank Doherty bred cow was sired by Double Tex and out of ... [More]

Gearing Up For Sale Season Part III: 2nd Gear = Event Promotion [More]

Gear Up for Sale Season Part II: Preparation & Promotion [More]

Just as various size gears combine to create mechanical advantages, so should your marketing efforts in relation to your sale consignments. Let’s talk about some small gears you can start turning to your advantage first. [More]

J.R. Grand Slam passed away on December 14, 2010 from natural causes at Robinson Ranch. Born in 1998 by Gunman and J.R. Sequential, "Grand Slam" was sire to the 3-time "Ultimate Longhorn Bull", JP Rio Grande as well as so many other outstanding cattle. Below are a few of the 87 animals in Hired Ha... [More]

Tari Graves FM 49Tari Graves FM 49 was declared by many breeders, even before her death, as one of the most influential Longhorns of all time. Tari was bred by the well known breeder, FM "Blackie" Graves. She was born in 1992 out of a straight butler bull, Mr. Graves and a cow named Texas Tari FM 61... [More]