We have an advantage in today’s world. Technology has made certain things possible that some would have never dreamed Cell phones, internet, email has pulled us all closer as a society. This same technology has made it possible for a family in Virginia to become one of the leading flagships in the Texas Longhorn industry. All it takes is a quick look through a breeder directory to realize that 90% of the Longhorn market is located in the south west region of the United States of Texas and Oklahoma and being located in Virginia, an hour from Washington D.C. makes it tough to market cattle; no matter how great the animals are. Really, the only way to market your animals to a mass population was through the TLBAA’s Trails Magazine, the ITLA’s Drover, and more recently the TLMA’s Journal. However, in the last couple years we have had an advantage. That is our website, www.gandgtexaslonghorns.com. Breeders spend a lot of money on monthly ads in these magazines and it is really a great way to catch a consumer’s attention. But with today’s internet world and all the browsing that happens, a website stands KING for the opportunity to touch everyone out there, people who are and aren’t members of our fabulous breed!
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