With 1 out of every 2 people using smart phones and with tablet use on the rise, we thought we’d talk a little bit about apps.  Apps are software on mobile devices that are used to help users perform specific tasks, whether the tasks be for business or pleasure.  The Top Ten Apps Dow... [More]

Several years ago (more than I'd like to admit) I had my first real job out of college. In the beginning I absolutely loved it. I got to be creative, worked in a hip, trendy environment, finally got to see my designs being published, got promoted and rewarded for exceptional work, etc. I'm not sure ... [More]

With only 16 progeny on Hired Hand websites but receiving an amazing 1,290 hits, RHF Sharp Shooter may be the most well known son of Top Caliber. Bred by Jim & Barbara Atwell of Royal Heritage Farms he is also out of a tremendous TTT LWC Horn Champion, Burnin' Daylight (purchased by Richard Car... [More]

onghorn breeders have taken Facebook by storm and for good reason - it's an easy and effective way to market our Longhorns! Many of you may not know that you can have a unique Facebook URL that can easily be listed on any marketing materials and also help people find you on the web more easily. For example, in addition to placing the Facebook icon on your website, business cards, ads, e-blasts, etc. you can also include your "personal" link such as www.facebook.com/HiredHandSoftware [More]

Have you ever wondered what other people are saying about you, your ranch, or your longhorns?  Most of you are probably saying “Heck yes” but only know of the “brute force" solution. Brute Force Go to your favorite search engine and type in the search terms.  Next you w... [More]

Some of you have asked...what's a bounce rate, how do I tell which pages are most frequently visited or can I tell who visited my site. Google Analytics can't tell who vistited your site but they can tell you how visitors entered your site, the average amount of time they spent looking at your page... [More]

Most every breeder I have ever had the pleasure of meeting has a plan for their program but rarely do they have an idea of why they chose a certain animal for a certain sale. Think about what you, as a buyer, are looking for when you purchase cattle at a sale...Using those guidelines will enable you to get the best prices for your consignments. [More]

As many breeders have found, having a Facebook Fan Page for their ranch is a great way to network with other breeders across the US.  Here are a few things many of them are talking about.... New calf crops Recent longhorn purchases Recently SOLD longhorns Future sale consi... [More]

Once the sale is over, you should still be working to keep gears turning about your consignment and breeding program. If you are able to invest some of your profit into advertising after the sale, you should find that you continue to see a greater ROI on future quality consignments over time and that your breeding program will continue to reap the benefits. Here are some creative ways to approach post-sale advertising: [More]

(Courtesy of the Feb. 2011 Edition of the Texas Longhorn Journal)The industry lost a great female on Christmas day 2010 when the renowned female, Doherty 6, died at the ranch of John and Ursula Allen in Harper, Texas.  A 1991 model, the Frank Doherty bred cow was sired by Double Tex and out of ... [More]